E18: Sean Sheppard Schools All Things GTM (Go To Market)

Interested in hearing from a man who started five companies, sold three, and invested in over 140 start ups over 25 years? Me too. 

Join us for this installment with the great Sean Sheppard. 

We talk change and the innovation economy and the skills required to be successful moving forward. 

We talk mindset, business acumen, market acumen, and communication. 

We talk failure and mistakes and feedback. 

We talk business acumen and value chains. 

We talk value propositions v. selling propositions. 

We talk how to create a value signal amidst the noise. 

We talk human centered design thinking, and how it has fundamentally altered how Sean approaches problem solving. 

We talk hugging the elephant. 
 

Really though, we talk human. 

Resources mentioned:

• Mindset: The New Psychology of Success by Dr. Carol S. Dweck
• Outliers: The Story of Success by Malcom Gladwell
• Naked Sales: How Design Thinking Reveals Customer Motives and Drives Revenue by Ashley Walsh
• How To Have Uncomfortable Conversations by TBD

For more on Sean or U+, check them out on LinkedIn here and here. 

Interested in joining the conversation? Hit us up at 646-470-0248

Truth, love, joy, friends. 

Happy selling!