Episode 32: Ashley Welch on the Intersection of Design Thinking and Sales

This week’s episode features Ashley Welch, Co-Founder at Somersault Innovation. By marrying the ideas of design and sales and focusing on co-creating, Ashley came up with design thinking. This way of thinking decreases risk of failure and increase your chances of delighting the customer.

Amy and Ashley also chat about sales culture and innovation. Many times, successful organizations feel no need to try something new because the numbers prove that they are doing something right. However, what this may lack is a customer-centric idea that informs on how your organization can make customers even happier above just getting what they need from you.

You can connect with Ashley in the links below:
LinkedIn - https://www.linkedin.com/in/awelch1/
Naked Sales: How Design Thinking Reveals Customer Motives and Drives Revenue Book Page - https://www.amazon.com/Ashley-Welch/e/B076H9J4DX%3F
Email - ashley@somersaultinnovation.com

Resources featured on this episode:

The Greatest Competitive Advantage You’ll Ever Know - https://www.uncrushed.org/content/2021/2/9/the-greatest-competitive-advantage-youll-ever-know-mental-health
Project Oxygen - https://rework.withgoogle.com/guides/managers-identify-what-makes-a-great-manager/steps/learn-about-googles-manager-research/

Connect with Amy:

Subscribe to the Revenue Real Podcast https://revenuereal.com
Connect with Amy on LinkedIn: https://www.linkedin.com/in/amyhrehovcik/